Update: 17.07.2023
Last week: 27 week 2023 (03.07.2023 - 09.07.2023)
Last full month: June 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 6 322 | -1.2% | 9.2% | -0.3 | 12 105 753 | -1.2% | 7.7% | -0.3 | 2.0% |
| MoM | 27 172 | 0.5% | 9.2% | 0.5 | 51 250 344 | 2.2% | 7.6% | 0.3 | -5.2% |
| YTD | 163 223 | 41.6% | 8.8% | 2.5 | 298 961 471 | 40.4% | 7.4% | 2 | 1.8% |
| MAT | 293 768 | 66.8% | 8.4% | 2.6 | 536 764 473 | 71.5% | 7.2% | 2.2 | 15.0% |
| BRAINMAX | |||||||||
| WoW | 805 | -5.4% | 100.0% | 0 | 2 691 048 | -3.5% | 100.0% | 0 | -5.4% |
| MoM | 3 508 | -12.6% | 100.0% | 0 | 11 566 484 | -13.9% | 100.0% | 0 | -12.6% |
| YTD | 20 055 | 47650.0% | 100.0% | NA | 67 314 792 | 42229.4% | 100.0% | NA | NA |
| MAT | 30 200 | 71804.8% | 100.0% | NA | 99 924 252 | 62735.2% | 100.0% | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 17 903 | 0.8% | 46.9% | -0.9 | 54 990 520 | -0.7% | 41.0% | -1.2 | 2.8% |
| MoM | 82 400 | -4.2% | 44.5% | -1.3 | 254 960 769 | -2.7% | 39.1% | -1.7 | -1.4% |
| YTD | 479 997 | 33.6% | 43.7% | 4 | 1 461 948 118 | 36.3% | 39.3% | 5.2 | 21.5% |
| MAT | 797 882 | 50.4% | 44.4% | 5.5 | 2 369 159 798 | 50.5% | 39.4% | 6.6 | 31.9% |
| MODELAX-N | |||||||||
| WoW | 23 698 | 4.4% | 19.2% | -0.5 | 7 494 109 | 5.1% | 10.2% | -0.6 | 7.1% |
| MoM | 99 158 | -0.9% | 20.1% | 0.3 | 31 097 987 | 0.5% | 11.0% | 0.1 | -2.5% |
| YTD | 578 998 | 391.3% | 18.7% | 14.8 | 181 750 226 | 353.4% | 10.5% | 8.4 | 1.1% |
| MAT | 822 525 | 597.9% | 14.9% | 12.8 | 264 105 951 | 558.9% | 8.4% | 7.3 | -2.7% |
| REDUXIN | |||||||||
| WoW | 12 078 | 2.9% | 31.7% | 0 | 55 617 341 | 3.7% | 41.5% | 0.6 | 2.8% |
| MoM | 62 991 | 2.5% | 34.0% | 1.3 | 283 318 138 | 5.1% | 43.4% | 1.5 | -1.4% |
| YTD | 374 312 | 4.4% | 34.1% | -5.6 | 1 582 134 582 | 0.2% | 42.5% | -7.7 | 21.5% |
| MAT | 617 819 | 10.0% | 34.4% | -6.8 | 2 577 624 460 | 1.9% | 42.9% | -9.8 | 31.9% |
| REDUXIN FORTE | |||||||||
| WoW | 3 671 | 6.1% | 9.6% | 0.3 | 13 988 292 | 4.8% | 10.4% | 0.3 | 2.8% |
| MoM | 15 782 | 9.3% | 8.5% | 0.8 | 62 375 331 | 15.0% | 9.6% | 1.1 | -1.4% |
| YTD | 89 017 | 37.2% | 8.1% | 0.9 | 336 430 200 | 38.7% | 9.0% | 1.3 | 21.5% |
| MAT | 142 834 | 46.1% | 7.9% | 0.8 | 543 932 304 | 53.6% | 9.0% | 1.7 | 31.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 163 223 | 41.6% | 8.8% | 2.5 | 298 961 471 | 40.4% | 7.4% | 2 | 1.8% |
| BRAINMAX | 20 055 | 47650.0% | 100.0% | NA | 67 314 792 | 42229.4% | 100.0% | NA | NA |
| GOLDLINE PLUS | 479 997 | 33.6% | 43.7% | 4 | 1 461 948 118 | 36.3% | 39.3% | 5.2 | 21.5% |
| MODELAX-N | 578 998 | 391.3% | 18.7% | 14.8 | 181 750 226 | 353.4% | 10.5% | 8.4 | 1.1% |
| REDUXIN CAPS | 374 312 | 4.4% | 34.1% | -5.6 | 1 582 134 582 | 0.2% | 42.5% | -7.7 | 21.5% |
| REDUXIN FORTE | 89 017 | 37.2% | 8.1% | 0.9 | 336 430 200 | 38.7% | 9.0% | 1.3 | 21.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 293 768 | 66.8% | 8.4% | 2.6 | 536 764 473 | 71.5% | 7.2% | 2.2 | 15.0% |
| BRAINMAX | 30 200 | 71804.8% | 100.0% | NA | 99 924 252 | 62735.2% | 100.0% | NA | NA |
| GOLDLINE PLUS | 797 882 | 50.4% | 44.4% | 5.5 | 2 369 159 798 | 50.5% | 39.4% | 6.6 | 31.9% |
| MODELAX-N | 822 525 | 597.9% | 14.9% | 12.8 | 264 105 951 | 558.9% | 8.4% | 7.3 | -2.7% |
| REDUXIN CAPS | 617 819 | 10.0% | 34.4% | -6.8 | 2 577 624 460 | 1.9% | 42.9% | -9.8 | 31.9% |
| REDUXIN FORTE | 142 834 | 46.1% | 7.9% | 0.8 | 543 932 304 | 53.6% | 9.0% | 1.7 | 31.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 6 322 | -1.2% | 9.2% | -0.3 | 12 105 753 | -1.2% | 7.7% | -0.3 | 2.0% |
| BRAINMAX | 805 | -5.4% | 100.0% | 0 | 2 691 048 | -3.5% | 100.0% | 0 | -5.4% |
| GOLDLINE PLUS | 17 903 | 0.8% | 46.9% | -0.9 | 54 990 520 | -0.7% | 41.0% | -1.2 | 2.8% |
| MODELAX-N | 23 698 | 4.4% | 19.2% | -0.5 | 7 494 109 | 5.1% | 10.2% | -0.6 | 7.1% |
| REDUXIN CAPS | 12 078 | 2.9% | 31.7% | 0 | 55 617 341 | 3.7% | 41.5% | 0.6 | 2.8% |
| REDUXIN FORTE | 3 671 | 6.1% | 9.6% | 0.3 | 13 988 292 | 4.8% | 10.4% | 0.3 | 2.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 27 172 | 0.5% | 9.2% | 0.5 | 51 250 344 | 2.2% | 7.6% | 0.3 | -5.2% |
| BRAINMAX | 3 508 | -12.6% | 100.0% | 0 | 11 566 484 | -13.9% | 100.0% | 0 | -12.6% |
| GOLDLINE PLUS | 82 400 | -4.2% | 44.5% | -1.3 | 254 960 769 | -2.7% | 39.1% | -1.7 | -1.4% |
| MODELAX-N | 99 158 | -0.9% | 20.1% | 0.3 | 31 097 987 | 0.5% | 11.0% | 0.1 | -2.5% |
| REDUXIN CAPS | 62 991 | 2.5% | 34.0% | 1.3 | 283 318 138 | 5.1% | 43.4% | 1.5 | -1.4% |
| REDUXIN FORTE | 15 782 | 9.3% | 8.5% | 0.8 | 62 375 331 | 15.0% | 9.6% | 1.1 | -1.4% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs